ITTF-Africa Records Over 7 Million Views, 9,277 New Followers During Lagos Festival of Tennis
The Festival of Table Tennis, held from 16 July to 5 August, 2025 in Lagos, has set new benchmarks for ITTF-Africa’s digital engagement, drawing huge audiences both on and off the Court. Over 21 days, the ITTF Africa digital platforms generated more than seven million video views and added 9,277 new followers across its official platforms.
These figures do not include the additional reach generated through its affiliated global organisations, such as WTT and ITTF, as well as its sponsors and media partners.
This digital growth builds on ITTF-Africa’s earlier success at the 2025 Africa Cup in Tunisia, which generated 2.5 million views. With the Lagos Festival featuring six competitions across three weeks, ITTF-Africa’s digital presence has now reached unprecedented levels.
Platform Breakdown
Facebook: 237,000 followers | 2.3M views | 54,000 interactions
Instagram: 12,500 followers | 2.6M views | 71,000 interactions
TikTok: 5,500 followers | 2.5M views | 121,000 interactions
YouTube: 5,500 subscribers | 151,000 views | 733,000 impressions | 14,800 watch hours
Among all platforms, TikTok stood out with a 433% growth in followers, underlining its importance in reaching younger fans and pushing short-form sports storytelling to new heights.
Beyond the statistics, these groundbreaking numbers are a result of the emergence of a vibrant and loyal community around African table tennis.
The numbers demonstrate a clear interest in the Live broadcast of continental competitions, real-time storytelling, behind-the-scenes coverage, and thrilling match highlights; all of which have helped connect fans across Africa and around the world.
