2024 W/African wrestling training: PWA scribe seeks positive media partnership

Ifeanyi Eduzor
Secretary General of Pro- Wrestling Africa ( PWA), Sesan Olukoya says there is need for positive partnership between his organisation and media outfits in the West African sub- region towards a successful training programme for upcoming wrestlers slated to hold in Lome, the Togolese capital in February, 2024.
Olukoya, an African professional wrestling manager, promoter, columnist, publisher, crusader and activist who has been propagating African professional wrestling for over three decades told newstap.com.ng said that the partnership is necessary in order to move the mats man game forward in the sub- region.
He stated that as part of the organization’s efforts to introduce professional wrestling in all the West African countries, Pro- Wrestling Africa (PWA) in collaboration with the Golden Wrestling Federacy (GWF) with headquarters in Florida, USA is planning a one week training programme in Lome, Togo next year as a way of popularizing the mats man game in the West Africa.
According to Olukoya who also doubles as the Chief Operating Officer of the Florida based Golden Wrestling Federacy, the training programme which will hold from Monday February 19 to Saturday 24th, 2024 will be handled by two American experts in the grunt and groan game namely; Damien Wayne Kostyal and Jim McDowell who will be taking participants on all aspects of the game which will take place at the Ministry of Sports, Lome, Togo.
“We really need to work with and partner with media houses in Togo as well as in some other West African nations to achieve huge success on the proposed training in the coming year.
“A media partnership is a collaboration between two organizations (one of them is a media outlet) that can help each other by using promotion and raising visibility and credibility.
“For a media partnership to co-exists, both participants need to gain something from the collaboration, it should be in both their interests. So we are bringing professional wrestling to Togo and other West African nations purposely to raise national, African and world pro -wrestling champions from West Africa. We are very much optimistic about raising world champions from West Africa’’ he emphasized.
The wrestling scribe who would be meeting with the Director of Sports Development, Ministry of Sports, Lome in Togo in the last week of September 2023 on the proposed training felt that the importance of media partnership on such a project cannot be over emphasized. ‘’Partnership with the media provides a platform to create awareness among the populace; It provides entertainment; It provides a platform for free flow of information and It can also be used to educate the community people either through electronic or print media.’’
“Media partnerships are based on trust and respect, so we definitely need to build relationship with the media outlets in the West African nations of Benin Republic, Burkina Faso, Cape Verde, Côte d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone and in Togo the host nation” he concluded.
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