With just two weeks to go to the 11th Access Bank Lagos City Marathon (ABLCM), excitement continues to build as foremost bottling company, 7Up, confirms its participation in Africa’s biggest road race, adding fresh energy to an already buzzing marathon atmosphere.
7Up’s involvement further strengthens the growing list of giant brands aligning with the marathon, underscoring the event’s stature as a World Athletics Gold Label race and one of the most powerful sports platforms on the continent.
The 2026 edition enjoys the support of an impressive lineup of partners, including headline sponsor Access Bank, the Lagos State Government, 7Up, Kia Motors, Power Oil, Brila FM, the Athletics Federation of Nigeria (AFN), Unilever, Eko Atlantic, Aquafina, Salonpas, Joy, Rexona, Easy Tipping, Robb, Greenlife Pharmaceuticals, Morning Fresh, among others.
As race day approaches, brands are jostling for association with the marathon, drawn by its proven credibility, massive reach, consistency and unmatched visibility.
Beyond elite competition, the Access Bank Lagos City Marathon offers partners access to tens of thousands of runners, millions of spectators, and extensive local and international media exposure, making it a premium marketing and engagement platform.
The marathon’s consistent delivery, strong organisational structure, and alignment with values such as health, fitness, urban development, youth engagement, and global excellence have positioned it as a trusted brand for corporate partnerships.
Its impact also extends beyond sports, stimulating economic activity across transportation, hospitality, retail, and small businesses while reinforcing Lagos’ image as a thriving global city.
Organised by Nilayo Sports Management, the Access Bank Lagos City Marathon has grown into a benchmark event on the global marathon calendar, praised for its professionalism, safety standards, and ability to deliver value for athletes, sponsors, and host communities alike.
February 14 is the date. The world awaits.
