Nigeria Domestic league enters new financial heights as TSM strikes mouthwatering deal with NNL, NWFL
Photo: L-R…NNL Chairman George Aluo, DG National Sports Commission (NSC) Bukola Olopade, CEO of TSM Chichi Nwoke and the General Secretary of NFF Dr Mohammed Sanusi when TSM struck investment deal with NNL and NWFL in Abuja on Friday
The Nigeria domestic league has entered a new financial milestone following a mouthwatering investment deal signed with both the Nigeria National League (NNL) and the Nigeria Women Football League (NWFL).
This is according to the founder of Toptier Sports Management (TSM) Chichi Nwoko, speaking after her company announced the record breaking investment deal for Nigeria domestic football.
In what will go down as the biggest financial injection from the private sector into Nigeria domestic football, Toptier Sports Management (TSM) announced the partnership which will be a 10-year strategic investment that will transform the face of domestic football in Nigeria forever.
It would be noted that both the NNL and NWFL have signed the deal for the first five years.
Chichi Nwoko emphasised that this investment which runs into billions of naira was made possible because of the new wave of trust and confidence the private sector is beginning to have in the sports sector because of the quality of people currently running Nigerian sports at the National Sports Commission (NSC) and the Nigeria Football Federation (NFF) as well as the domestic leagues.
“When you have a system that is seemingly devoid of crises and with people with integrity piloting its affairs, such a system will attract the Private sector, which is what we are beginning to see in the Sports sector in Nigeria in the last one year”.
“This is why I must specially thank the Director General of the National Sports Commission, NSC, Hon Bukola Olopade, who strongly believe in the Public Private Partnership ( PPP)”.
Chichi Nwoke disclosed that TSM would in the next 10 years pump well over 40 billion naira into the NNL and NWFL starting with a N200m deal for both leagues in the first year.
She stated that the partnership will aim to make the leagues more attractive as it comes with top notch television production package that would gulp over N800 million every season.
“I have no doubt that the pathway of transformation that we all crave to see in our domestic football in terms of structure, organisation and financial stability is finally on the way with this new deal for the Nigeria Women’s football league and the Nigeria second tier league, the Nigeria National league”, she concluded.
The Director General of the NSC, Hon Bukola Olopade said ” this is the Renewed Hope in Sports President Bola Ahmed Tibubu, GCFR, promised Nigerians and the enabling environment the President has provided is the reason for the trust that corporate Nigeria is beginning to have in Nigerian Sports.”
President of the nation’s soccer governing body Alhaji Ibrahim Gusau who was represented by the General Secretary Dr Ibrahim Sanusi at the signing ceremony today in Abuja lauded both the NNL and NWFL for attracting the private sector to the domestic league.
Gusau noted that the leagues are getting better every season even as he stressed that TSM’s investment would further improve the NNL and NWFL.
An elated Chairman of the Nigeria National league, George Aluo, stated…”the domestic league in Nigeria is about to take its rightful place with this landmark partnership with Toptier Sports Management and I want to assure Nigerians and the Private sector that we are determined to improve on this new milestone”.
“This achievement was largely made possible because of the visionary leadership of the NFF President Alhaji Ibrahim Gusau, who is steadily transforming the domestic league with the quality of the men he has put in charge of the leagues.”
