Maurice Lacroix appointed FIBA 3×3 World Tour Official Timekeeper
Swiss watchmaker Maurice Lacroix becomes the Official Timekeeper for the FIBA 3×3 World Tour, the most prestigious competition of the 3×3 professional circuit.
“We are very happy to partner with Maurice Lacroix as the new FIBA 3×3 World Tour Official Timekeeper,” FIBA 3×3 Managing Director Alex Sanchez said. “For the last few years, Maurice Lacroix has shown its vision and commitment for 3×3 by supporting several professional 3×3 players. Like 3×3, Maurice Lacroix is urban, authentic and inclusive. We are looking forward to further growing 3×3 together.”
With its 12-second shot-clock and the fact 60% of the games are won before the 10-minute limit as a team reaches 21 points, 3×3 is considered the fastest team sport discipline in the world. As the official timekeepers of the World Tour, Maurice Lacroix will be associated with the buzzer-beaters and the fastest games of the World Tour season.
“Maurice Lacroix is an accessible, urban brand that feels at home in the world’s greatest cities,” Maurice Lacroix Managing Director Stéphane Waser said. “The ‘Official Timekeeper of the FIBA 3×3 World Tour’ is urban, staging events in the heart of several prominent cities, making the sport accessible to many. This resonates with our brand. Furthermore, the importance of precision and timing is applicable to watches and also to the skilful 3×3 players who have to master time and decide whether to pass, shoot or dunk. This exciting sport is something we are proud to be associated with.”
The FIBA 3×3 World Tour will start with the Utsunomiya Opener on May 14-15, feature a record 13 events this year and will culminate with the Abu Dhabi Final on December 9-10, 2022.
