Tokyo 2020: Sports ministry, Nilayo strike marketing rights deal
In line with its resolve to encourage public private partnership as a means of turning Sports into a viable business, the Ministry of Youth and Sports Development has entered an agreement with Nilayo Sports Management limited for the official marketing right of team Nigeria toTokyo Olympics 2020.
The Memorandum of Understanding which was signed in a brief ceremony in the office of the Minister, Mr. Sunday Dare, had in attendance the Permanent Secretary of Ministry Mr. Gabriel Aduda and other officials of the Ministry.
In a brief speech, the Minister said, “We gave them the marketing right having considered the profiles and track records of several other marketing companies. We feel that Nilayo has what it takes to market team Nigeria going to the Tokyo 2020 Olympics.”
In his response, Hon. Bukola Olopade who led the Company’s marketing team, extolled the Ministry under the leadership of Mr. Sunday Dare, saying that the arrival of Mr Dare remains the best time for sports entrepreneurs. He promised that the the target given to the Minister would be met and surpassed.
He also applauded the Minister for his Adoption initiative which he said is gaining ground with each day, adding that he would work round the clock to ensure that enough funds are raised for Team Nigeria in line with the agreements reached.